Company // SVJ Brands
Contribution:
Brand Identity Expansion
Packaging Evolution
Photo & Video Content Direction
High Compliance Product Launches
State Expansion across 8 markets
Ongoing Retail Brand Support
Category Expansion & Brand Diversity
Creative Contributors:
Graftan Darnall - CEO & Product Dev
Stephanie Rakers - Creative Services Manager
Constantine Sazonov - CGI Render Artist
Marko Radojevik - Senior Designer & CGI Artist
Content Production:
Proper Brand
Sauce Essentials
Sauce Essentials is a high-volume cannabis vape brand built for retail scalability, known for its bold visual identity and accessible product lines across multiple markets. This product line is a flagship line for SVJ Brands and as Chief Brand Officer + Head of Creative, along with our CEO, I led the evolution of the brand from a single recreational product into a multi-line portfolio, including Live Resin and Distillate all-in-one devices, pre-rolls, and edibles across 8 different states.
My role spanned brand positioning, packaging systems, campaign development, product launches and retail support at scale. I built and directed a fully remote, growing creative team while establishing processes to support rapid product launches in a highly regulated environment. The work balanced speed, compliance, and cultural relevance to drive both sell-in and sell-through.
From the earth, for the people.
Work looks better at scale - for full project details, check it out on a bigger screen.
T-stand inserts for small shelf presence
Welcome Email Flow to all new customers
Bi-fold product menu for retail, events and education
Budtender training decks and Buyers Guides
Sauce in the fieldSauce recreational cannabis products are available in licensed dispensaries across 8 states including Ca, MI, or, az, CO, nv, oh, and OK.
We started in one market, California, in 2020 and were operating across all 8 by the end of 2024. Each state has unique compliance regulations around packaging, production, events and marketing, so the brand had to show up differently everywhere. Our challenge was to provide a scalable and flexible system that maintains customer brand recognition across each market and had the ability to cater to the individual marketing needs of each state team.
