Hi - My name is Bethany and I’m a Creative Director and Graphic Designer based in Birmingham, Alabama, but have been working with teams and clients across the globe for the past decade.

My work sits at the intersection of brand, storytelling, and problem solving, helping teams take complex ideas, products, or strategies and turn them into something people can understand, connect with, and actually act on. Whether it’s launching something new, refining a brand’s position, or building systems that scale, I want to focus on work that drives both emotional connection and real business impact.

Over the past several years, I’ve built and led fully remote creative teams inside fast-moving, highly regulated industries, where clarity, speed, and adaptability matter just as much as taste. I care deeply about developing people, improving how work gets done, and using the right mix of structure, tools, and intuition to bring strong ideas to life.

Authenticity always.
Humanity first.

Interested in working together?
Give me a shout.
Bethany.w.bass@gmail.com