Scott and Tyler came to us knowing that they needed to match their brand to the extreme luxury products that they were delivering to their clients, but didn’t have the tools to articulate. Operating in some of highest priced restate markets on Florida’s west coast required more than just quality assurance, it requires selling an enchanted lifestyle

Our objective was to create a clear, compelling and discoverable brand experience that enables people to envision a coastal life of beauty, ultimately positioning Elements as the most-requested custom pool craftsmen for both clients and builders. We built the strategy and story first, and the visuals to follow.

The promise - a masterfully crafted coastal oasis.
The proposition - We build luxury pools & integrated natural landscapes on Florida’s Gulf Coast.
The execution - A brand mark that blended all the elements and provided a makers mark of hand crafted excellence. A visual direction that showcases the luxury of not only the homes being built, but the lifestyle that came with them.