B Charitable enables individuals and businesses to support charities they love in a simple, smart, & social way. Built around donor advised funds, this platform allows users to set charitable giving goals for themselves or their organization, through a trackable and unique crowdfunding capability.

When tasked with building the identity for this app, we wanted to create something that felt like it belonged in the fintech space while also leaning on the ethos of community support and a world changing attitude. Including elements of gamification throughout the giving process and making the user interface of the app feel intuitive gave this app the approachability that it needed to break into the market.